Boosts Skin Health

Incorporating a serum into your daily skincare routine can enhance the effectiveness of your other products. For instance, using a hydrating serum before applying your moisturiser can help lock in moisture and keep your skin hydrated throughout the day. Similarly, an antioxidant serum can protect your skin from environmental damage, making your sunscreen more effective.

Customised Facial

Serums offer a level of customisation that allows you to tailor your skincare routine to your specific needs. Whether you’re dealing with aging skin, acne, or hyper-pigmentation, there’s a serum designed to address your unique concerns, making it easier to adapt your skincare routine as your skin changes over time.

Highly Active Ingredients

Serums are packed with a higher concentration of active ingredients compared to other skincare products. This means you get more of the beneficial compounds that can make a significant difference in your skin’s appearance and health. For example, a Vitamin C serum can brighten the skin and reduce the appearance of dark spots, while a hyaluronic acid serum can provide intense hydration and plumpness.

Lightweight & Fast-Absorbing

Serums are designed to be fast-absorbing, which means they can deliver active ingredients quickly and efficiently without leaving a greasy residue. This makes them suitable for layering under other skincare products and makeup, ensuring that your skin gets the maximum benefit from each step of your routine.

Discover Your Perfect Serum Match!

C Vitamin C Stabilized (2%): Evens skin tone, reduces dark spots, and hyper-pigmentation. Powerful antioxidant protecting against free radicals and environmental stress. Stimulates collagen, improving elasticity and reducing fine lines for smoother, radiant skin.

R Resveratrol & Ferulic Acid: Antioxidants protecting from UV rays and pollution. Reduce inflammation, promote collagen, improve elasticity, lighten dark spots, and even skin tone for a healthier, youthful look.

Q Coenzyme Q10: Protects from UV and pollution, evens skin tone, reduces fine lines, boosts collagen, and improves elasticity. Neutralises free radicals, maintaining a youthful, vibrant appearance.

H Hyaluronic Acid (HA): Excellent hydration, retaining moisture, and keeping skin plump. Anti-aging, accelerates wound healing, reduces scarring, and protects from UV and pollution.

S Salicylic Acid: Chemical exfoliant removing dead skin cells, promoting cell turnover for smoother skin. Treats acne by dissolving dead skin cells and excess oil, reduces inflammation, and softens dry, scaly skin.

N Niacinamide: improves skin barrier, reduces redness, minimises pores, regulates oil, protects against sun damage, treats hyper-pigmentation, and reduces wrinkles.

Targeted Treatment

Face serums are formulated to target specific skin issues such as wrinkles, fine lines, dark spots, acne, and dehydration. Unlike moisturisers, which primarily focus on hydrating the skin, serums contain active ingredients like hyaluronic acid, vitamin C, retinol, and peptides that penetrate deeper into the skin to address these concerns more effectively, for instance:

• Anti-aging serums containing retinol, peptides, or hyaluronic acid
  

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  can help reduce the appearance of fine lines and wrinkles.

• Brightening, Vitamin C serums are known for their ability to brighten the complexion and fade dark spots, resulting in a more even skin tone.
• Hydration, if your skin is dehydrated, a serum with hyaluronic acid can provide deep hydration by attracting and retaining moisture.
• Acne-fighting, serums with salicylic acid or niacinamide can help control excess oil production and reduce the occurrence of breakouts.

How to Introduce Serums into Your Routine

Use face serum correctly in your skincare routine for maximum benefits.

1. Cleanse: Start with a clean face. Use your favourite cleanser to remove makeup, dirt, and impurities.
2. Tone: Apply after cleansing. Toning helps to balance your skin’s pH and prepare it for the serum.
3. Apply Serum: Apply a few drops of serum to your face and neck. Gently press the serum into your skin with your fingertips, avoiding the eye area unless the serum is specifically formulated for that delicate skin.
4. Moisturise: Follow up with a moisturiser to lock in the serum and provide hydration. This step is crucial, as it creates a barrier that prevents the serum’s active ingredients from evaporating and ensures they penetrate deeper into the skin.
5. Sun Protection: Always finish with sunscreen. Many active ingredients in serums, such as retinol and Vitamin C, can make your skin more sensitive to the sun, so it’s essential to protect your skin from UV damage.

Now that you have read our face serum guide and as you embark on your journey to radiant skin, remember that the right face serum can be your secret weapon. So go ahead, choose wisely, and let your skin glow with confidence!